New de-duplication feature added to Pinnacle helps keep dealer databases cleans

12 May 2010

 

A range of new features designed to weed out customer duplication and solve other common database issues have been added by Pinewood to its Pinnacle dealer management system.

 

The changes are designed to make possible easier cleaning of databases, allow more specific customer searches, make merges simpler, and reduce costs by targeting customers accurately – all backed up by a full audit trail to track activity.
Pinewood managing director Neville Briggs said: “It is difficult to overstate the importance of having good data to hand while economic conditions remain tough. A solid database linked to effective DMS tools will enable dealers to create new business opportunities and make the most of existing one .

 

“We believe that Pinnacle was already strong in this area but the new changes make database maintenance much easier and also increase the number of potential ways in which the database can be exploited. It’s an exciting development.”
Because Pinnacle is a web-hosted solution, the changes to database functionality have already been rolled out to users of the DMS automatically and implemented free of charge.

 

Briggs said: “We are also offering tailored training to dealers that will help them to get the most out of the new database tools and the database itself. This can be carried out online through video conferencing, making it very cost-effective.”

 

 

For further details please contact Simon Wells at
Paperchase Public Relations on 01283 711311
or e-mail simon@paperchasepr.co.uk