Vehicle Match DMS facility helps dealers maximise trade-in returns

16 March 2009

 

Dealers are maximising the returns they achieve from used car trade-ins as residual values rise by turning to a feature in Pinewood's DMS software.

 

The Vehicle Match facility lets a sales person use the software to put together a sales chain that cascades used cars down to buyers with different needs and budgets by making thorough use of the dealer management system's customer database.

 

It allows simple, one click matching of a customer's used car requirements against current vehicle stock or even against vehicles owned by existing customers that they may wish to sell. Exploited thoroughly, this provides trickle down opportunities for part-exchange and upgrade vehicle sales.

 

Vehicle Match can even be run against local stock and sites within the same group to offer the widest choice of vehicles.

 

Neville Briggs, managing director, said: "The used car market and the recent rise in residual values have kept many dealers afloat in late 2008 and early 2009, and there is pressure on sales people to ensure all opportunities are fully exploited.

 

"What Vehicle Match allows sale staff to do is put together chains that make full use of the extensive customer and vehicle data stored in the DMS. It uses the trade-in scenario to provide the dealer with an opportunity to make a profit through a whole series of new and used car transactions."

 

Briggs added that the feature had been available within Pinewood's Pinnacle DMS for some time but seemed to be coming into its own in the current climate.

 

He said: "The recession is prompting many dealers to take a second look at their DMS and identify ways in which it can be used to reduce cost of sales and create sales opportunities, and Vehicle Match is one of the features finding favour."

 

 

For further details please contact Simon Wells at
Paperchase Public Relations on 01283 711311
or e-mail simon@paperchasepr.co.uk