Dealer managers using new IT to drive through change in business dynamic

17 April 2008

 

Today’s dealer managers are increasingly using the implementation of new IT systems as a method of driving through organisational change.

 

Pinewood, the leader in on-demand dealer management systems, says that in their long experience of implementing systems, the flexibility offered by the latest DMS products – in particular their own Pinnacle system means that a new generation of IT-savvy senior managers across all franchised networks, are using IT to re-shape the way in which their business operates.

 

Managing director Neville Briggs said: "The adoption of a new DMS has always been the ideal time for a dealer group or site to make significant organisational alterations because the process does involve a degree of inevitable change.

 

"However, there were two brakes on this process in the past - older DMS systems always tended to force dealers into a particular way of working which effectively prevented process change and also dealer managers were perhaps less than comfortable with technology in general.”

 

Briggs said that a new generation of dealer managers had emerged in recent years who were much more IT literate and recognised the potential of working with new technologies.

 

He said: "Increasingly, our customers are dealer managers in their 20s and 30s - you might call them the 'iPod generation' - who grew up with PCs, own an MP3 player and have a Facebook account. The technology seen in the latest DMS systems holds no mystery for them - it is simply another tool at their disposal.

 

"When they choose a new DMS system, their understanding of IT and the way in which it can streamline an operational set- up allows them re-structure their business as a much leaner trading entity."

 

 

For further details please contact Simon Wells at
Paperchase Public Relations on 01283 711311
or e-mail simon@paperchasepr.co.uk