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Pinnacle DMS combines the latest technology with our long experience of the retail automotive market.  SMS text messaging, registration number lookup, integrated email, plain paper printing and Chip and PIN card processing are just some of the standard features.

 

Users feel as at home with Pinnacle as they are with their favourite web site.  Training can focus on the real objectives of a user’s job rather than learning specialised computer skills.

 

Performance scalability and reliability

Pinnacle uses industry standard open database technology; this means integration with complementary systems can be achieved with ease and importantly at low cost.  Using robust high performance SQL database technology means data is secure and protected, proven rollback and log file facilities deliver peace of mind and maximum availability.

 

The ability to scale up on demand to meet dealers’ changing needs is essential; data volumes increase as businesses become more information aware.  Pinnacle will keep pace with the development of your business.

 

New technology

Pinnacle is capable of running across a broad spectrum of environments, from the smallest dealership or service operation to a large multi-franchise, multi-location dealer group.

 

Brought to users as an online service, albeit in a closely controlled and secure manner, Pinnacle, utilising the software as a service (SaaS) model, has many benefits for users including:

• Always having access to the most up-to-date system features
• No requirement to buy the latest version as upgrades are launched online free of charge as part of ongoing product development
• As a remotely hosted solution Pinnacle enables users to focus on the tasks involved in their own role, rather than day-to-day system management 

Learn more about SaaS

 

 

At the heart of the system is a single database around which are five principal modules:

• CRM
• vehicle sales
• parts
• workshop
• accounts

 

 

CRM

With shrinking margins on new car sales, effective customer relationship management is a vital tool for the retailer to ensure all after sales and vehicle sale opportunities are maximised.

 

Database
The marketing functionality within Pinnacle provides retailers with the ability to flexibly manage and develop prospective and existing customer relationships in a cohesive manner.  Pinnacle acts as the integrated database for the whole dealership and all customer and prospect information is shared and available in sales, accounts, parts and workshop.

 

Target marketing
Pinnacle contains detailed selection criteria for database interrogation and targeted marketing.  Customer profiling enables users to maximise all sales opportunities.

 

 

Vehicle Sales

Up-to-date and accurate information is the key to successful inventory management and to maintain stock turnover for maximum return on investment.

 

Pinnacle provides a comprehensive vehicle stock and order system, manages the process from manufacturer order, through customer deposit, vehicle preparation, customer invoice and final profit analysis.

 

Cost management and preparation control
Real-time vehicle preparation request and cost management means accurate and up-to-date stand-in values.  Full visibility of completion status is available to the sales team.

 

Profit analysis and financial control
The Pinnacle reporting functionality provides full profit analysis by: individual deal, dealership, department, salesperson, vehicle type and sales type.  Creditor reporting provides accurate cash flow forecasting information.

 

 

Parts

The parts module within Pinnacle will manage all aspects of your parts operation from supplier and customer orders through to invoice and customer relationship management.

 

The record structure can be set up for both franchised and non-franchised parts operations and is linked with manufacturer and supplier pricing information for enquiries and accurate parts creation. 

 

Point of sale
‘Live update’ account status links with individual customer pricing structures for both front and back counter sales.  Customer orders, pre-picking, retained invoices and enquiry lists all contribute to a fast and efficient point-of-sale service.  End-of-day account reconciliation is eliminated as process and financial updates are instantly available.

 

Stock management 
Pinnacle provides a complete stock analysis tool reporting on shortfall, over stock, obsolescence, lost sales and valuations.  Additional user defined reports can also be produced with the integrated report generator.

 

 

Workshop

The workshop management functionality enables retailers to deliver consistently high levels of throughput, productivity and profitability and provides a complete analysis tool for both technician and department time. 

 

Booking
The ‘live update’ electronic diary manages all aspects of the workshop environment including technicians' time, loan cars, while-you-wait appointments, MOTs, collections and deliveries. 

 

Up-to-the-minute account status information is displayed upon booking, receipt and invoicing.  

 

Warranty management
Fully integrated warranty claim preparation and submission into manufacturers systems* ensures accurate and efficient debt management.

 

*Where applicable.

 

 

Accounts

Pinnacle Accounts provides users with the latest financial information instantly across a range of retail setups. 

 

Featuring five hierarchy levels; enterprise, company, division, branch and department which allows all group structures to be represented within a single accounting framework.  All transactions are processed as live updates and form part of an audit trail linked to specific users.

 

Chip and PIN technology
All credit and debit card transactions managed via Pinnacle chip and PIN functionality are automatically loaded into the accounts system with no requirement for a manual transfer.

 

This latest functionality has undergone a year-long accreditation and approvals process and allows retailers to track transactions faster with the advantage of providing a clear audit trail for additional security.

 

Integrated credit and debit card authorisation and transaction processing removes the requirement for local PDQ terminals and introduces enhanced customer service, process improvement, automatic reconciliation of the transactions and cost reduction.

 

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