The rise in price of a first class stamp from 46 pence to 60 means all dealers should complete a switch to newer forms of customer communication, says dealer management software specialist Pinewood
The company points out that a gradual shift from to e-mail and text as the prime method of proactive customer contact, especially for marketing purposes, has been underway for more than a decade but that many dealers still use traditional postal communication.
Neville Briggs, managing director, explained that the stamp price increase, together with the associated costs of production, could have potentially make post redundant for almost all dealer to customer communications.
He explained: “Many dealers have maintained traditional mail alongside newer forms of communication for a number of reasons. For a start, systems have needed to change to encourage e-mail address capture while customers needed a reason to volunteer their e-mail addresses without fear of simply being bombarded with mailshots. However, dealers should now have compiled solid databases.”