Month: May 2012

Advice to help dealers get the most from Facebook

Eight simple suggestions to help dealers get the best results out of Facebook have been released by dealer management software specialist Pinewood

The company added a Facebook integration tool to its Pinnacle DMS in January and these ideas are those that it has found most effective in its work with dealers.

Pinewood marketing executive Chris Caines said: “Many dealers understandably feel a little out of their depth with Facebook because using it in a business context is a new experience for them but following these guidelines can help them onto the right path.

“Certainly, we now have a small but growing number of dealers who are successfully using Facebook to help them capture more business and build their brand”

The ideas are:

Continue reading

Pinewood issues new dealer guidance on social media problems

New guidance for dealers on how to handle “problem” social media comments has been issued by dealer management software specialist Pinewood.

The company says that, in its dialogues with dealers, the prospect of how to deal with unwanted comments is the one that makes dealers most wary of social media.

Pinewood marketing executive Chris Caines said: “Many dealers are, quite naturally, worried about what might be said about their products and services on the kind of open, sometimes anonymous, forums that social media provides.

Continue reading

Contact Us
Scroll to top