Updated Pinewood iPad app designed to improve customer experience
Manufacturers and franchise dealers could be set to embrace online channels for aftersales as a means to increase both sales and brand awareness.
Introduced last August, the iPad app allows dealers to access key customer information stored on their Pinewood Pinnacle dealer management system without having to sit down at a desktop PC or laptop, creating a new level of freedom.
The new version improves the way in which the app handles the customer greeting and check-in process at a dealership, creating a much stronger impression during each visit.
