LinkedIn ‘mentions’ will create positive-endorsement culture from well-connected professionals
If your brand is not currently active on LinkedIn it might be worth considering whether your competition is being positively endorsed
The new feature will function in a similar way to Twitter @ handles and Facebook mentions, whereby the individual will begin typing the individual or company name in the status update or homepage comment field. A drop-down mention will provide a list of refined options for selection. When posted, the status update or comment will reference the selected company – as a link, and we expect as an alert to the Company Page admin.
