A recent report by eMarketer suggests that Facebook reigns unchallenged as the leading social network of choice in the UK, accounting for more than 9 out of 10 social network users.
In 2012 it was estimated that 28.3 million of us logged on regularly to use Facebook – the same number as Italy and Spain combined. Social media penetration across the entire population appears to be plateauing around the 50% mark. This figure covers all social networks such as Twitter, Pinterest, etc. which in comparison makes a small mark in our choice of social channel.
Chris Caines, Marketing Executive at Pinewood said, “it’s clear that a large portion of the population who are connected are using Facebook. Dealerships exploring these social network opportunities are likely to benefit from adding this digital touch point into their multichannel approach to a smarter way of marketing”.