Instagram consumer engagement is 18 times that of Facebook
New research suggests that Instagram is becoming a core platform for brands to engage with consumers
New York based L2 Think Tank recent research, published in “The Intelligence Report: Social Platforms”, suggests that Instagram is becoming a core platform for brands to engage with consumers.
The research found that the inherent visual component associated to Instagram, registered consumer influence positively by 18 times more than that of Facebook, and 48 times that of Twitter.
Chris Caines, Marketing Executive at Pinewood, said “being part of the conversation is a cross-industry lesson learnt in the early adopter days of Facebook and Twitter – that your customers are talking about you, or the brand you represent. Although 70% of well known brands have Instagram accounts, many more traceable conversations are taking place.”
