Pinewood Technologies have released their latest integration with Volkswagen Group, supporting dealers to manage leads and boost sales, joining their full suite of VWG interfaces.

Neville Briggs, Managing Director at Pinewood explains – “We’ve worked closely with VWG to create the ultimate integration suite – Volkswagen Lead Management System (LMS) is a great new addition. Dealers can expect to see significant benefits, from boosting sales to saving time rekeying, allowing them run their business more smoothly and profitably. Data is seamlessly shared between VWG and the dealer behind-the-scenes in the DMS, so the sales team can focus on what they do best.”

New leads can be picked up immediately by the sales team. Pinewood DMS automatically creates a CRM record and sales opportunity for all fleet and retail enquiries from VWG, enabling them to respond to enquiries faster and more efficiently – improving customer experience. Volkswagen Group also get an overview of the entire sales process, so are able to highlight any significant challenges in the business, supporting dealers to improve their sales experience.

LMS has improved transparency for both the dealers and VWG, eliminating the need for information to be inputted manually in both systems – saving time and improving data accuracy. Pinewood’s LMS integration is now available to VWG customers, alongside their full suite of DMS interfaces.