Month: June 2021

Pinewood’s Good Video Guide – Top tips included

With the omni-channel experience now more important than ever, dealers must adapt to meet buyers’ evolving needs, or risk sales and service customers going elsewhere. By creating engaging video communications, dealers can drive real results – capturing and converting customers before they even set foot in the dealership.

The Benefits:

  • Build trust with customers – whether sending a personalised video tour for a car they’ve enquired on, or highlighting recommended work to upsell in a friendly VHC video
  • Upsell more VHC work
  • Make listings stand out online
  • Send personalised responses to enquiries, enhancing the customer journey

It doesn’t have to be difficult or expensive to improve the quality of video communications, it doesn’t even require a video specialist. By following a few simple tips, as outlined by the DMS experts at Pinewood, dealers can improve the response rates on their videos.

Pinewood’s Top Video Tips:

Make it personal:

  • Introduce yourself, as though you were meeting to the customer in person.
  • Greet customers by their name, showing them, you’ve taken the time respond personally.
  • Don’t rush, take pauses and speak clearly.
  • Ensure responses are timely – don’t leave an enquiry waiting for days (or longer), or they’ll go elsewhere.

Good lighting:

  • When highlighting damage in a VHC video, use a torch or laser so the customer can clearly see the issue for themselves.
  • If recording indoors, use a lamp to ensure the vehicle you’re recording is easy to see on-screen.
  • Avoid recording in direct sunlight – the video is likely to be affected by distracting shadows, bright spots or reflections.

Speak clearly:

  • Turn down any background music or radio noises, which may distract the attention of the viewer.
  • Avoid touching the microphone on your smartphone or recording device whilst recording.
  • Wait for any loud noises to stop – this may include workshop machinery, transporter vehicles in the background, or even moving ramps.
  • Find a quieter time to capture your videos with minimal distractions – both visual and audible.

Still too noisy?

  • Try Pinewood’s Audio Enhancement tool to reduce background noise – videos sound clearer and distractions are reduced, no editing experience needed.
  • Use visual aids, such as marked masking tape to indicate tyre tread depths.
  • Invest in a Bluetooth microphone for best results.

Use a mini-tripod or gimbal:

  • Capture still, steady footage.
  • Reach all angles.
  • Clips onto any phone.
  • Low cost and effective.

Be engaging:

  • Be conversational – prospects are more likely to listen and engage.
  • Keep it concise, or the customer will lose interest.
  • Highlight the best features – these are the selling points.
  • Finish with a clear call to action.

Try out these video tips today using the built-in video tools in your Pinewood DMS apps.

Pinewood DMS is growing fast in the Nordics

After two years of refinement, feedback, and fine-tuning, Pinewood Technologies have had a great reception from dealers excited about the new system choices available, with Pinewood DMS now being adopted by dealer groups in Sweden and Norway.

Pinewood DMS is a cloud-based, all-in-one dealer management system, providing dealer groups around the world with the tools they need in the current digital age.

Pinewood work closely with over 50 vehicle manufacturers to deliver a modern system without the need for costly add-ons – giving multi-franchise dealers the tools to focus on delivering results.

Through building a strong relationship with Porsche Norway, Pinewood have now implemented their DMS into every Porsche dealership to replace their legacy on-premises solutions and implement the latest processes.

Petter Johannessen, CEO at Porsche Center Oslo explains:

“Porsche Center Oslo introducerade Pinewood DMS i augusti 2019 och målet var att få en bättre integration med vår tillverkares system och skapa en effektivare vardag för våra anställda med bättre arbetsflöde, högre kvalitet på utfört arbete samt att skapa bättre kundupplevelser. Det finns alltid utmaningar med att implementera ett nytt DMS, men Pinewood har varit intresserad av att anpassa och vidareutveckla systemet till förmån för oss som kund. Vi är fortfarande i en fas där vi hela tiden utnyttjar fördelarna med övergången till Pinewood och är mycket nöjda med att ha ett system som uppfyller alla våra behov inom avdelningar och funktioner.”

With over 40 years’ experience in the Automotive industry and over 30,000 people using the DMS daily, Pinewood Technologies are always looking to develop the latest and most valuable tools to reflect the changing climate.

With a focus on innovation and dealer profitability, Pinewood proved their value and resilience during the COVID pandemic. Dealers using Pinewood DMS found a range of new tools at their disposal including online service booking, digital signatures, video messaging, online payments, and eLearning – all built-in to the DMS without the need to bolt on additional systems.

“We’re growing rapidly, working with manufacturers in Sweden and Norway to implement across their dealer networks. From small, single-dealer businesses to large corporations with hundreds of locations, Pinewood DMS can enable it all. With a focus on bringing every aspect of the dealership together from workshop to sales, to accounts. We focus on saving the dealers money, so there’s no need to buy extra software and there’s no rekeying into multiple systems, it’s all in one place and simple to use.” Says Karl Zaar, Customer Service Director for Pinewood Sweden.

Any businesses across the Nordics that are interested in finding out more about Pinewood DMS can visit the website and have a demo with one of the team. Pinewood Technologies is currently hiring in Sweden, new roles are being added regularly and are available on Pinewood’s website.

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