With the omni-channel experience now more important than ever, dealers must adapt to meet buyers’ evolving needs, or risk sales and service customers going elsewhere. By creating engaging video communications, dealers can drive real results – capturing and converting customers before they even set foot in the dealership.
- Build trust with customers – whether sending a personalised video tour for a car they’ve enquired on, or highlighting recommended work to upsell in a friendly VHC video
- Upsell more VHC work
- Make listings stand out online
- Send personalised responses to enquiries, enhancing the customer journey
It doesn’t have to be difficult or expensive to improve the quality of video communications, it doesn’t even require a video specialist. By following a few simple tips, as outlined by the DMS experts at Pinewood, dealers can improve the response rates on their videos.
Pinewood’s Top Video Tips:
Make it personal:
- Introduce yourself, as though you were meeting to the customer in person.
- Greet customers by their name, showing them, you’ve taken the time respond personally.
- Don’t rush, take pauses and speak clearly.
- Ensure responses are timely – don’t leave an enquiry waiting for days (or longer), or they’ll go elsewhere.
- When highlighting damage in a VHC video, use a torch or laser so the customer can clearly see the issue for themselves.
- If recording indoors, use a lamp to ensure the vehicle you’re recording is easy to see on-screen.
- Avoid recording in direct sunlight – the video is likely to be affected by distracting shadows, bright spots or reflections.
- Turn down any background music or radio noises, which may distract the attention of the viewer.
- Avoid touching the microphone on your smartphone or recording device whilst recording.
- Wait for any loud noises to stop – this may include workshop machinery, transporter vehicles in the background, or even moving ramps.
- Find a quieter time to capture your videos with minimal distractions – both visual and audible.
Still too noisy?
- Try Pinewood’s Audio Enhancement tool to reduce background noise – videos sound clearer and distractions are reduced, no editing experience needed.
- Use visual aids, such as marked masking tape to indicate tyre tread depths.
- Invest in a Bluetooth microphone for best results.
Use a mini-tripod or gimbal:
- Capture still, steady footage.
- Reach all angles.
- Clips onto any phone.
- Low cost and effective.
- Be conversational – prospects are more likely to listen and engage.
- Keep it concise, or the customer will lose interest.
- Highlight the best features – these are the selling points.
- Finish with a clear call to action.
Try out these video tips today using the built-in video tools in your Pinewood DMS apps.