Month: February 2022

How Pinewood DMS is transforming commercial dealers

With the demand for online shopping, home deliveries and convenience only set for continued growth, commercial dealerships should be capitalising on this opportunity. From improving workshop productivity to improving the omnichannel experience for fleet customers, commercial dealers should be seeking new ways to squeeze extra revenue.

Flexible service communications

To boost the take-up of service bookings and aftersales revenue, commercial dealers must adapt their communications and follow-ups accordingly. It’s essential to find a DMS that supports custom checklists, amendable service intervals and flexible follow-ups depending on the vehicle type. Helping to target the right customers, at the right time and boost aftersales revenue.

Retaining fleet customers is even more essential than in a passenger car workshop, with multiple vehicles likely to require servicing at each visit. Therefore, commercial dealers need the tools to track the effectiveness of communications. With Pinewood DMS, leaders have access to data-rich reports, making it easy to share future communications and optimise performance.

Fully digital service journey

When fleets are being serviced, it is imperative for commercial dealers to maintain clear visibility within their workshop to ensure operations run as efficiently as possible. Digital job cards allow instant access to service details for leaders and technicians alike, reducing the risk of miscommunication. Similarly, digital workshop planners with drag-and-drop allocation ensure the right technicians are working the right jobs.

With a mobile app like Tech+, technicians can perform instant vehicle health checks with detailed service notes. Technicians can also report any urgent work needed, which fleet managers can digitally approve of remotely via eSignature – all in a matter of minutes. Additionally, as part of the digital journey, an online Job Status Tracker provides the fleet customer with a clear view of the vehicle progress in the workshop and off-site with subcontractors.

Working closely with manufacturers

Commercial dealers can also boost their service offering with Pinewood’s range of OEM integrations. Service contracts can be customised and created at sale allowing service invoices to charge into the plan, with the account’s postings all taken care of. Menu pricing is also available, which allows fleet managers to have their own predefined requirements to simplify the preparation request.

No matter the brand or type of vehicle they offer, commercial dealers can instantly benefit from Pinewood’s suite of digital tools. The digital features available in Pinewood DMS, provide customers transparency whilst boosting efficiency across the workshop.

To learn more about how Pinewood DMS makes handling fleets as easy as ever, contact our team today.

Beat the Supply Shortages and Boost Revenue

There’s never been a more crucial time to focus on used stock. In fact, for multi-branch businesses, the current new vehicle shortages, and surging market value of used cars, presents a golden opportunity – if retailers have the tools to tap in. Pinewood DMS is focused on maximising profits group-wide, allowing leaders to handle used stock as efficiently as possible.

Neville Briggs, Managing Director at Pinewood Technologies explains:

“Our customers, including several leading dealer groups, are driving strong revenues from their used retail sales – having tuned into the market and made use of our built-in tools. Pinewood DMS gives leaders a full view of their stock across multiple sites, focused on boosting revenue.”

Having a system with a single point of control, managers can identify where process improvements are needed, benchmark their best-performing sites, and ensure all branches are turning over vehicles at a competitive margin.

Darren Lakin, Aftersales Director at Wessex Garages says:

“The fact we can see everything in one place, whether it’s in sales, accounts, service or aftersales, makes everybody’s life much easier. It’s made a massive difference, it’s saved man-hours, and it’s streamlined our approach to business across every platform.”

Fuelled by the lockdown restrictions, car buyers now have more choice than ever – able to research and buy online, in-store, or a mix of the two. Failure to efficiently prepare and list stock online could result in losing customers and dealers need to be supported by a DMS which can leverage the business. With a live, accurate view of stock, dealers using Pinewood DMS can publish professional stock ads online in seconds, straight from their mobile devices.

Tracking the performance of multiple branches is key. Comparing vital metrics such as preparation efficacy, true days in stock, and profit margins, enables leaders to analyse performance and act on insights from their best-performing branches. Briggs explains:

“Our top-performing dealer groups are using Pinewood BI to obtain critical insights and leverage their returns. With an all-in-one system like Pinewood DMS, it’s easy for leaders to make the important business decisions and analyse trends across every site. Even down to getting the best rates for funding, groups can quickly retrieve accurate financial data from the DMS, whereas most systems would struggle, needing to collate data from multiple sites, across several platforms. Maximising profit from used stock relies on getting the best rates for funding.”

Ultimately, there is a considerable profit opportunity in the used vehicle market. Groups can significantly maximise revenue and results by efficiently managing stock. Taking a holistic approach can result in a big win, driving results. Pinewood DMS provides all the tools large-scale businesses need to excel. If you’re keen to see how your business could benefit, visit

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