What our customers think

Hear it straight from our customers

We asked some of our Pinnacle users to share their thoughts on how our system and business support helps them achieve their business objectives. See their testimonials below:

Russell Grimmett, Group IT Manager

Hylton Motor Group

“Working with Pinewood for our DMS Pinnacle has always been a pleasure, they constantly keep n top of updates & patching and are always around via the support portal or the phone to solve any queries, if and when we have them. They are also constantly moving forward with dealer needs and integrations and have the whole package for what is needed in todays world of the motor trade.”

Brands represented: Dacia, Renault, Nissan, Peugeot, Alfa Romeo, Suzuki, Citroën, Fiat

Alan Bourgein, Managing Director

Maidstone Motor Group

“Pinnacle has improved our efficiency significantly. It has proved robust, easy to use and accurate. Having facilities like videos integrated right into the system is a great advantage. We discover new ways of using the system every week, and look forward to many years of payback from our investment in Pinnacle.”

Brands represented: Suzuki, Kia

Nick Hughes, Retail Franchise Director

York Ward and Rowlatt

“York, Ward and Rowlatt has a working relationship with Pinewood spanning over 20 years. Having used their CARS system initially and switching to the Pinnacle system some 15 years ago, we continue to enjoy a healthy relationship that enables us to continually develop and monitor business performance. We have benefitted greatly from ongoing manufacturer system integration thus enabling redeployment of human resource and where appropriate cost savings. The reporting suite is extensive and provides the management team with the right information to maximise performance.”

Brands represented: Vauxhall

Glen Turner, Managing Director

Turners Motor Group

“Turners Hyundai have used Pinnacle DMS since 2012 and have a strong relationship with Pinewood Technologies. The increasing expectations of customers and the opportunities presented require accurate information. Pinnacle is adaptive enough to allow for ever-changing conditions. We use automated reporting to constantly keep in touch. Furthermore, Pinnacle is always being developed, keeping Turners on top.”

Brands represented: Hyundai

John Cleland, Dealer Principal

Cleland of the Borders

Cleland of the Borders is a well established Volvo and Jaguar business based in Galashiels. A multiple Volvo Dealer of the Year winner, John takes pride in providing a professional approach and continual commitment to customer care. Motorsport fans will recognise him as the 2 time British Touring Car Champion (1989 & 1995).

Brands represented: Volvo

Will Blackshaw, Dealer Principal

Blackshaws Garage

Blackshaws Garage is fast-approaching a century of family-run business in Alnwick, Northumberland. Representing Suzuki and Nissan, 2016 saw the opening of a third site representing Mitsubishi. William, a fourth generation Dealer Principal, aims to offer the highest possible standards of service and to give all customers a really warm and friendly welcome so that any visit to their dealership is an enjoyable, positive experience.

Brands represented: Nissan, Suzuki, Mitsubishi

Paula Kemp, Marketing Manager

Birchwood Group

Representing Ford, ŠKODA and Kia in Sussex, Birchwood has been using Pinnacle for a number of years to help drive their business forward. They are committed to offering the complete motoring experience with servicing, parts and repair available at all of their car dealerships across Sussex.

Brands represented: Ford, Skoda, Kia

Andy Phillips, Dealer Principal

Westdrive Kia

As European Platinum dealer and one of the largest retailers of Kia vehicles in the network, Westdrive Kia sits within the top 3% of KIA dealerships Europe-wide. Serving Essex, DP Andy Phillips explains how Pinnacle supports his company’s ambitious growth plans.

Brands represented: Kia

Guy Jenner, General Manager

HWM Aston Martin

Representing Alfa Romeo, Jeep and Chevrolet, HWM are better known for being the world’s longest serving and most experienced, Aston Martin dealer. Pinnacle has enabled their business to serve distinctly different audiences across prestige and volume, particularly the different contact plans associated with each client base.

Brands represented: Alfa Romeo, Jeep, Aston Martin, Chevrolet

Adam Vickers, Aftersales Manager


With 8 sites covering brands Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia and Kia, Harratts Group is a much loved West Yorkshire dealer group celebrating its Semicentennial year in 2016. Adam Vickers, an Aftersales Manager, explains how easy Pinnacle has been to use to help deliver dealership success.

Brands represented: Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia, Kia

Jamie Matthews, Lotus Sales Manager

Bell & Colvill

Founders Bobby Bell and Martin Colvill have sold cars together from their West Horsley premises for 40 years. Successful amateur racing drivers, they met through a mutual passion for Motorsport, and have carried their enthusiasm through to selling Lotus, Morgan, Subaru and Saab franchises. Their knowledge and passion are undeniable, and explain how Pinnacle has helped them in the range of markets and clientele they serve.

Brands represented: Lotus, Morgan, Subaru, Saab

Michael Gates, Service Manager


For over 80 years Dinnages has been providing automotive services to Haywards Heath, Burgess Hill Worthing and most recently Brighton. Representing Ford, Volvo, and Renault, and still operates as a family run business. Michael Gates, a Service Manager, explains how Pinnacle helps to support his day to day tasks.

Brands represented: Ford, Volvo, Renault

Scroll to top