Jan Dibden, Finance Director at Penton Motor Group discusses how Pinewood DMS has positively impacted their business, enhancing process efficiencies within the group. Penton is a multi-brand dealer group which represents Citroën, DS Automobiles, Peugeot and Vauxhall. Read more below:
“We have been working with Pinewood since 2010. All parts of Pinewood DMS are beneficial to us, especially CRM and the Aftersales Diary. It’s very important that the DMS supports integration with our manufacturers, in particular, the Vauxhall warranty integration is very good. All departments can see information instantly and see when amendments are actioned. Staff engage and learn quickly with the system, it’s menu driven and each step is easy to follow. Pinewood DMS has helped shape our processes in each department, it controls the work flow, ensuring each step is followed to arrive at a sale. One system, linking all departments, holding all vehicle and customer data, with regular system enhancements and system usage reviews…it suits our business needs for a fully integrated DMS, it’s an excellent system with good support, continuing development and integration with manufacturers.”
Pinewood Technologies PLC has launched the latest update for their popular showroom app, Host+, with a new look-and-feel and a number of brand new features to enhance the sales and service experience in dealerships running Pinewood DMS.
Firstly, dealers will notice a refreshed stock search in Host+, giving salespeople immediate access to additional vehicle details and documents, including the full image and video gallery for all stock vehicles. Salespeople can display any relevant vehicles to customers directly from their tablet, reducing the time customers are kept waiting in-store.
“It’s key for dealers to continually make improvements to their processes. The decision to buy a car is influenced by a combination of many factors – retail is detail,” explains Neville Briggs, Managing Director at Pinewood Technologies. “If you’re not meeting customer needs – and doing so quickly – customers will research alternatives online while you make them wait. So the offline sales journey must be seamless and provide a better experience than the customer can attain online or elsewhere. Host+ gives you the tools to manage this.”
Salespeople can instantly upload and view documents against a customer record, initiate a test drive and digitally sign the declaration, uploading this directly to the CRM record.
“By streamlining the processes that take place with the customer present, dealers are more likely to make a better impression. E-signatures for test drives and job cards are a great time-saver, removing the need for paperwork and unnecessary scanning”, says Briggs.
The app now features a bespoke ‘desired vehicle’ configurator, prompting salespeople to gain more detailed customer preferences. Salespeople can then identify relevant vehicles that match these, increasing the chance of making a sale.
The new Host+ app also allows salespeople to action individual and shared appointments on-the-go, ensuring all customers are followed-up as soon as possible to drive lead conversion.
The new and improved Host+ update is available for Pinewood DMS users to download on iOS, Android or Windows tablets.