Category: Announcement

Volkswagen Group announce Pinewood as a Strategic Vendor

Pinewood have welcomed Volkswagen Group’s announcement of a strategic partnership allowing Retailers to choose the Pinnacle DMS.

Building upon a 25-year relationship, VWG retailers will soon enjoy all the benefits of new DMS interfaces and integration with Pinnacle, enabled by our two-weekly software updates and continuous development approach.

These enhancements will extend our current integration across the brands, building on the proven parts, warranty and vehicle sales interfaces and mobile service reception solution.

The first developments will be available from quarter two this year, complementing the unique features of Pinnacle that support your business and offer significant IT cost savings.

Pinewood Grows into the EU

Pinewood Technologies highly regarded dealer management software Pinnacle is now winning new friends across the EU having established a firm footprint in the Netherlands and Ireland and is finalising expansion into Finland, moves that echo its successful market entry into South Africa in 2006.

In October 2016, the business launched its first pilot operation in the Netherlands, working hand-in-hand with local business partner Grayhams ( and BAS Trucks, the largest used truck dealer in Europe. Three months later, Pinnacle was successfully rolled out across the franchise dealer group as the next phased expansion step in line with the business’ vision to be a major player in the Dutch dealer market.

This followed the implementation of Pinnacle in a multi-franchise dealer group in Ireland during 2016, which is generating significant interest from dealers keen to learn about the competitive advantages of the system.
Having grown significantly in the UK over recent years, the Pinewood team recognises that its success in the UK has not just been about its capabilities as a software developer and the breadth of its flexible, web-enabled software, but also about its capacity to create a strong cultural fit with dealers. In a new market, establishing the right partner to support distribution and help develop the necessary local capabilities; cultural, financial and regulatory, pertinent to that market is seen as essential.

Commenting on the business’ expansion a Pinewood spokesperson noted; “We are delighted by the early success of our launch into the Netherlands. In entering the country, the business is working with local experts on a joint basis. It is a move that echoes Pinewood’s co-operative ethos. We have great people and technology operating at the leading edge of our industry, but the business’ No.1 strength is a capacity to work with dealers and business where there is a shared trajectory and vision.”

With market entry into the Finnish market on the horizon, again Pinewood will be working with a local partner, confirming a passion for this approach:

“As we move further into Europe, our growth will be all about establishing strong partnerships alongside our technology and agility to tailor it to local needs. In terms of impact and growth, we have reason to be very confident!” concluded the spokesperson.

Pinewood renew Microsoft Partner status with five gold and three silver competencies

Leading DMS provider Pinewood have again gained multiple competencies as part of their on-going commitment to delivering the highest quality solutions.

Neville Briggs, Managing Director said, “Gold competencies are only awarded to software companies that can prove a high level of competence for their people, processes and services. It is estimated that only 1% of all partners have a single gold competency, so we are immensely proud that we have been awarded with five, as well as three silver competencies”.

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“Next-gen” dealer management systems are already here, and are consumer focused

In response to the recently published article; Next-gen dealer management systems need to be more consumer focused

We agree that the DMS requirements identified in this article represent the focus dealerships require to remain competitive and service their customers appropriately. Although the lack of this functionality is true of the DMS market in general, we’re delighted that our DMS, Pinnacle, covers each and every point made. We are somewhat surprised that it would be potentially perceived as the ‘future’ of DMS. Simply put, “Next-gen” dealer management systems are already here, and are consumer focused – in the form of Pinnacle.

Our approach is one that is entirely customer-centric. We have always approached DMS functionality as the digitalisation of logical interactions between a dealership and their customer; interpreting and visualising in the form of reportable and actionable data. If we can find out how the customer feels about their recent visit, we can provide dealerships with the tools to tailor their response, and enhance the customer’s experience. The expectations of customers are continually evolving and they expect to be able to interact in new ways with any business.

Pinnacle will perform tasks that will touch the customer at various points, both directly and indirectly. A showroom representative, for example, can meet and greet a returning customer using our fully integrated iPad app, noting their recent tweets, Facebook posts and other social media interactions. Multiple process triggers seek to find out the level of satisfaction the customer has – be it from a new vehicle purchase or workshop visit – all of which are fed back into the customer record as well as being flagged to the appropriate dealership personnel. A customer can book their service online, providing them with live availability from the sites Workshop diary, and can even wait in the dealership and view live progress updates of the work being carried out on their vehicle. Pinnacle displays available stock on a dealerships Facebook page, handles internet enquiries from various sources, and will automatically process a service contact plan for each customer.

Our DMS is rich in industry-leading functionality, and in many instances is unique in what we provide. Our system is updated every two weeks, free of charge – it evolves based on the needs of our customers and their customers.

We’re pushing the boundaries of what is available in DMS. The next-gen DMS is already here. Our interpretation of what is truly next-gen is really exciting.

Changing how DMS is used forever

Industry first from Pinewood gives dealers the ability to actively enhance their social strategy directly within Pinnacle DMS

To mark their 24th Free feature release of this year so far, Pinewood have provided dealerships with a CRM module that has a stronger focus on customers use of social networking, and the benefits this could bring to the activity of the dealership.

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