Category: Digital tools

How Pinewood DMS is transforming commercial dealers

With the demand for online shopping, home deliveries and convenience only set for continued growth, commercial dealerships should be capitalising on this opportunity. From improving workshop productivity to improving the omnichannel experience for fleet customers, commercial dealers should be seeking new ways to squeeze extra revenue.

Flexible service communications

To boost the take-up of service bookings and aftersales revenue, commercial dealers must adapt their communications and follow-ups accordingly. It’s essential to find a DMS that supports custom checklists, amendable service intervals and flexible follow-ups depending on the vehicle type. Helping to target the right customers, at the right time and boost aftersales revenue.

Retaining fleet customers is even more essential than in a passenger car workshop, with multiple vehicles likely to require servicing at each visit. Therefore, commercial dealers need the tools to track the effectiveness of communications. With Pinewood DMS, leaders have access to data-rich reports, making it easy to share future communications and optimise performance.

Fully digital service journey

When fleets are being serviced, it is imperative for commercial dealers to maintain clear visibility within their workshop to ensure operations run as efficiently as possible. Digital job cards allow instant access to service details for leaders and technicians alike, reducing the risk of miscommunication. Similarly, digital workshop planners with drag-and-drop allocation ensure the right technicians are working the right jobs.

With a mobile app like Tech+, technicians can perform instant vehicle health checks with detailed service notes. Technicians can also report any urgent work needed, which fleet managers can digitally approve of remotely via eSignature – all in a matter of minutes. Additionally, as part of the digital journey, an online Job Status Tracker provides the fleet customer with a clear view of the vehicle progress in the workshop and off-site with subcontractors.

Working closely with manufacturers

Commercial dealers can also boost their service offering with Pinewood’s range of OEM integrations. Service contracts can be customised and created at sale allowing service invoices to charge into the plan, with the account’s postings all taken care of. Menu pricing is also available, which allows fleet managers to have their own predefined requirements to simplify the preparation request.

No matter the brand or type of vehicle they offer, commercial dealers can instantly benefit from Pinewood’s suite of digital tools. The digital features available in Pinewood DMS, provide customers transparency whilst boosting efficiency across the workshop.

To learn more about how Pinewood DMS makes handling fleets as easy as ever, contact our team today.

Dealers are creating professional online content directly in their DMS.

Following the acceleration of digitalisation throughout the pandemic, more people are warming to the idea of shopping online for their next car – and the likelihood is, that it’s here to stay. Pinewood Technologies have added new user-friendly editing tools to Pinewood DMS including photo background replacement and audio enhancement to encourage this new approach to customer engagement.

Neville Briggs, Managing Director at Pinewood explains:

“Now customers have had a taste for buying online and the convenience it brings, it’s likely this will continue. Even if buyers prefer to transact in-store, the majority will be looking for an omni-channel experience. They want to browse online before they travel to see a car, so dealers need to accommodate. This includes having great quality images and videos, ready to capture interest and drive enquiries.”

Photo background replacement

For online listings, cars with a neutral background are better for catching attention, and without the delay of a professional photographer or an overseas conversion service to return your images, backgrounds can be hard to change without physically moving the vehicle.

Now, salespeople can replace the backgrounds of images taken in Pinewood’s Stock+ app, swapping a forecourt for a clean, standardised backdrop. With zero editing experience needed, they can even add their franchise branding to create professional looking photos in moments – supporting consistent, quality listings that are available online immediately.

It’s often difficult to find a spacious area when photographing vehicles in the dealership and if the listing is amongst hundreds of others online, it needs to stand out. Gone are the days of shuffling cars – Pinewood’s photo background replacement is convenient, easy to use and effective – leading to a faster turnaround of stock and capital.

Audio enhancement

The next step of the journey is equally crucial – the follow-up. Any dealer can respond to enquiries with a formulaic or impersonal email. The ‘tuned-in’ sales team will go the extra mile, responding with engagement and a personalised video.

To support this, Pinewood have added audio enhancement as an extra feature of their video suite. Videos recorded in Pinewood’s apps will automatically be enhanced, reducing background noise, adjusting loudness, and improving the overall clarity and sound quality.

Scott Albiston, a Sales Executive at Pebley Beach has been testing out the latest feature, with some great results: “Audio enhancement works really well for us, especially recording videos on a busy main road – It’s a day and night difference!”

Capture, edit, send, sell.

As always, there’s no switching between systems – photos and videos can be recorded directly in the Pinewood DMS apps and are uploaded for access online in next to no time.

Now, more than ever, customers demand an engaging omni-channel experience. As the UK re-opens for business, dealers can use their available tools to focus on converting more leads and providing a seamless digital experience for their customers.

The Next Step Towards the Paperless Workshop

Pinewood Technologies have made it easier for dealers to prepare their warranty claims with new Write-ups in their Tech+ app. Technicians can add digital notes to jobs on their phone whilst they work on a vehicle, highlighting any new issues found and corrections made – saying goodbye to printed job cards.

Not only have Write-ups helped with reducing paper in the workshop, but they also give Manufacturers a clear view when auditing for Warranty Claims, with no need to trail through mountains of printed job cards. Write-ups can have specific headings depending on the franchise and are visible in Pinewood DMS, including a timestamp and record of any edits, providing full visibility across the business.

Gavin Crolla, Divisional Warranty Leader at Mercedes-Benz Leeds explains –

“Previously when submitting warranty claims or providing information to customers, we would waste so much time looking through filing cabinets and struggling to read handwriting. We now have a permanent digital history of our Write-ups neatly archived against job numbers in the DMS. It meets our audit standards with name and date stamps so we don’t need to worry that our claims will be rejected. The information can be reviewed forever-more, massively reducing our paper usage.”

Dealers have faced many challenges during the past year and digitalisation has clearly been an important factor. Whether it’s booking a service on the website, signing job cards digitally or paying for a service online – car buyers are embracing the impact of the digital world and dealers are seeing a massive improvement across their businesses when implementing the tools available to them.

Write-ups are available now in Pinewood DMS – the latest addition in Pinewood’s Digital Journey.

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