BMW Group has renewed its partnership with Pinewood Technologies for 2022. Pinewood is one of only four global BMW Development Partners shaping the future of retail integration services globally.

Neville Briggs, Managing Director at Pinewood Technologies explains:

“We’re proud to continue working closely with BMW in Munich to create services that enable a premium customer journey. With more customers looking for an omni-channel experience – from booking through to paying online – the complexity of systems needs to be reduced and to do so, we are using the innovative cloud-based technologies at our disposal”.

As a Development Partner, Pinewood has earned the opportunity to help design and test new interfaces and will be among the first to make new services available to BMW retailers.

BMW UK recently announced Pinewood as its first certified DMS provider and following this, Pinewood has been in talks with numerous BMW and MINI retailers across the UK and Ireland. Pinewood’s distinctive DMS approach is an appealing alternative to other vendors in the market, so it’s no surprise that many dealers are enquiring to explore the extensive manufacturer integration and digital solutions on offer.

Nasser Mohammed, Group Finance Director for Eastern Holdings explains why Pinewood DMS works for their business:

“With almost 40 trading entities across Scotland, it is imperative we have a DMS which easily connects our businesses and staff, giving scope to scale as well as real-time visibility. The system gives complete transparency of every site, both horizontally and vertically with instant access to live data in just a few clicks. We have seen and experienced substantial benefits, including always being on the most up-to-date technology platform at no extra cost – which has helped us to compete at the forefront of our sector.”

Pinewood DMS is available to retailers worldwide. The DMS today includes built-in mobile apps, video services, document storage, as well as integrated digital services such as eSignatures, customer privacy preferences and online payments. The objective is to make IT management simpler with the benefits of offering a smooth digital journey for customers and a single view for business leaders.

“Pinewood’s BMW/MINI system has been core in maximising our productivity – enabling us to automatically share data with BMWGB as a manufacturer, in complying with their standards allowing us to streamline our processes. Undoubtedly, their certification will bring flexibility to more dealers in the network, being the only all-in-one, integrated system.” Says Mohammed.

Any dealers interested in Pinewood DMS and the available BMW integrations can contact the team here.

Pinewood Technologies have released their latest integration with Volkswagen Group, supporting dealers to manage leads and boost sales, joining their full suite of VWG interfaces.

Neville Briggs, Managing Director at Pinewood explains – “We’ve worked closely with VWG to create the ultimate integration suite – Volkswagen Lead Management System (LMS) is a great new addition. Dealers can expect to see significant benefits, from boosting sales to saving time rekeying, allowing them run their business more smoothly and profitably. Data is seamlessly shared between VWG and the dealer behind-the-scenes in the DMS, so the sales team can focus on what they do best.”

New leads can be picked up immediately by the sales team. Pinewood DMS automatically creates a CRM record and sales opportunity for all fleet and retail enquiries from VWG, enabling them to respond to enquiries faster and more efficiently – improving customer experience. Volkswagen Group also get an overview of the entire sales process, so are able to highlight any significant challenges in the business, supporting dealers to improve their sales experience.

LMS has improved transparency for both the dealers and VWG, eliminating the need for information to be inputted manually in both systems – saving time and improving data accuracy. Pinewood’s LMS integration is now available to VWG customers, alongside their full suite of DMS interfaces.