VWG dealer D.M. Keith Group choose Pinewood following comparison of DMS providers

D.M. Keith Group, the UK’s largest ŠKODA retailer, are sharing their experience with Pinewood’s Pinnacle DMS. A few months after the implementation, Dougal Keith, Managing Director, reflects on the successful implementation and the benefits his business has seen.

After considering a number of DMS providers, they narrowed it down to two. “It was between Pinewood and CDK and it was really the operational efficiency from the people at the front end of the business that made us choose Pinewood over CDK.” Keith explains. “Pinnacle touches everything that we do and really what we were looking for in the DMS was exactly that, one system that replaces lots of different systems that we had. That was fundamental in the decision making process for us. The system is all-encompassing and is drawing lots of benefits for every area of the business.” In particular, Keith praised Tech+ app for workshop technicians, saying; “It has quite frankly revolutionised what we do in there.”

Changing DMS involved moving 150 users from seven sites across the UK. “The level of support we received during that really difficult implementation period was really, really substantial. We had two trainers on all of our sites, and that made a fundamental difference to the quality of the implementation.” says Keith.

“So fundamentally, the question is, ‘would I recommend the Pinewood system?’ I would say a wholehearted ‘yes’ and I would give you three reasons for doing that. It’s a very efficient system, it’s very easy to learn and implement and it has driven cost out of the business. There’s a small number of systems that you can look at out there, the main overarching thing for me is the ease of use for the people using it day to day. That’s the key reason that we chose Pinewood, and that’s why I recommend you consider it as your DMS provider.”