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Pinewood is the first DMS certified by BMW Group Northern Europe

On 26 September 2022, BMW Group Northern Europe announced Pinewood DMS as its first certified system for retailers in Denmark, Sweden, and Norway – following the completion of a rigorous certification process to ensure the necessary processes and integrations are all available.

This builds upon a working relationship that has ensured BMW integration has been a feature of Pinewood DMS since 2003. Pinewood has been certified by BMW in the UK & Ireland since 2021, supporting BMW, MINI, Motorrad, and Rolls-Royce businesses.

Karl Zaar, Customer Service Director at Pinewood Technologies Northern Europe explains:

“We are delighted to have earned the opportunity to work with BMW who are recognised leaders in technology and customer experience, and we look forward to working closely with BMW and MINI retailers across Sweden, Norway, and Denmark.

Our partnership with BMW maximises productivity for retailers, reducing costs, and bringing flexibility to more dealers in the network. Retailers can be confident that they’re complying with BMW standards – with automatic data sharing between dealers and BMW Group.”

Pinewood’s strategy is to continue building on its leading all-in-one cloud DMS solution. The DMS today incorporates built-in mobile apps, video services, and document storage. Customers can also benefit from integrated digital services, such as eSignatures, customer privacy preferences, and online payments. Pinewood’s objective is to make IT management simpler. This is achieved by offering a smooth digital journey for customers and a single view for business leaders.

Pinewood DMS has been designed with multi-franchise groups in mind, supporting this through continuous updates. The system includes comprehensive OEM integration, modern BI capabilities, and group stock management tools. These include internal transfers, plus vehicle stock funding with financial organisations.

“Our development team is working on the latest technologies and has a deep and detailed understanding of the automotive industry. We are continuously investing in creating the best tools for retailer success. This certification and partnership with BMW Group is an exciting opportunity to offer retailers greater choice, resulting in improved tools to drive dealer profitability”, says Zaar.

Pinewood DMS is available to multi-brand retailers across the globe. The DMS has been certified by BMW in the UK, Ireland, Sweden, Norway, and Denmark.

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