Tag: complaints

Pinewood issues new dealer guidance on social media problems

New guidance for dealers on how to handle “problem” social media comments has been issued by dealer management software specialist Pinewood.

The company says that, in its dialogues with dealers, the prospect of how to deal with unwanted comments is the one that makes dealers most wary of social media.

Pinewood marketing executive Chris Caines said: “Many dealers are, quite naturally, worried about what might be said about their products and services on the kind of open, sometimes anonymous, forums that social media provides.

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