Tag: Contactless

Pinewood DMS helps dealers go digital! Boost sales in Lockdown 2.0

The recent lockdowns have provided an unexpected motivation for dealers to revisit the abilities of their DMS and explore how to achieve an engaging, contactless buying experience.

Pinewood users have discovered a range of tools for creating a seamless digital customer journey and perhaps surprisingly, mobile apps are playing a big part in this. Neville Briggs, Managing Director at Pinewood Technologies explains:

“It’s been our mission to help customers uncover new ways of generating revenue. Our popular Stock+ app has been central to successfully taking the initial sales experience online. Salespeople can record and send a personalised video, show highlights of the vehicle up-close and answer any questions. It’s more engaging than a call or email and of course, more likely to convert enquiries. Being integrated into the DMS, managers can easily see that enquiries are being dealt with when working remotely.”

With the Stock+ app, salespeople can take high quality vehicle photos on their phone, which are updated to dealer and OEM web sites directly through the DMS. Pinewood have recently improved this and the upload process can now enhance images by automatically removing the background. As a result, sales teams can create professional-level content without the need for editing skills.

Mark Lambird, Managing Director at Eastbourne Motoring Centre explains: “Using Stock+, we definitely sell more cars! People buy the cars much quicker if they can see them in a video – we can talk over the features and benefits, it’s been a real positive.”

Personalised video has undoubtedly changed the game for car sales. From home, customers can benefit from the expertise and assurance of speaking to a professional in-store while taking a virtual tour of the vehicle. This can be followed-up with a convenient two-way SMS conversation, all accessible from the DMS customer record.

Pinewood are constantly updating the DMS with a focus on enhancing the digital sales experience. By making use of these tools, dealers can boost revenue with little effort or cost and it’s clear that contact-free tools are the way to go.

 

 

 

 

 

E-signatures extend Pinewood’s range of zero-touch aftersales tools

As lockdown restrictions ease, dealers must take steps to boost customer confidence and reduce unnecessary risks. To help this, Pinewood Technologies have made it even simpler, faster and safer for dealers to provide a contactless service experience.

Pinewood DMS hosts a range of contact-free features, all completely integrated as standard. By making a booking on the dealer website, customers can simply select a time and date with live availability information to book their car into the workshop.

This is where Pinewood’s latest contactless tool comes into play. Before the vehicle even arrives, dealers can now gain approval for the repair work by requesting an electronic signature, eliminating any contact with physical paperwork required whilst in the dealership.

Using Adobe Sign, customers can now approve repair work from home, reviewing and signing the job card remotely.

Neville Briggs, Managing Director at Pinewood explains: “It’s quick and easy for service customers – they’re sent a link straight from the DMS which shows them the job card with all work planned for their vehicle. All they have to do is read the document and sign their approval on a desktop or mobile device. The entire process is seamless and updates the job automatically within the DMS.”

Having secured approval for the initial work, the customer can drop off their vehicle with minimal interaction, perhaps leaving their keys in a sanitised area. Alternatively, the collection and delivery service arranged at the booking can remove the need to enter the dealership.

While the vehicle is being worked on, the customer can track their progress online and electronically approve any additional work required using the integrated health check and video solution.

The customer can pay online before collecting their vehicle, removing the risks of handling card machines, whilst minimising time spent at the dealership.

Integrated with Barclays ePDQ, this is a secure payment solution, enabling dealers to take remote payment from the customer. All major credit and debit cards or PayPal are accepted.

Pinewood’s range of contactless tools – including the Adobe Sign solution –  are now available to all dealerships using Pinewood DMS for no additional charge, providing the ultimate contactless end-to-end solution.

 

 

 

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