Tag: service

Pinewood supports EV retailers to maximise workshop returns

It’s no longer a debate of whether electric vehicles will take off or turn out to be a passing trend. With the UK Government insisting that 50% of new vehicles will be zero emissions by 20281, and 100% by 20352, the change is now a reality.

According to Pinewood Technologies, dealers must make use of the tools in their DMS to uncover new profit opportunities and stay ahead of the curve when it comes to electric vehicles. Pinewood have been working with dealers across the Nordics where 84% of all new cars sold across Norway in January 2022 were electric vehicles3.

Stine Mundal Hagen, Corporate Business Development Manager for Porsche Norway said: “Pinewood DMS has given us the perfect tool with which we can monitor and steer all aspects from trade ins, car sales to service and used cars. Combining this with the financial capabilities of the system, we have reached new levels of process excellence in our operations. Pinewood’s extensive experience in the retail car industry has greatly helped us in our quest for increased value and service for our customers.”

It’s no secret that hybrid and electric vehicles have fewer serviceable parts and longer service intervals than traditional petrol or diesel cars. Because of this, electric vehicles may appear less profitable for workshops on the surface. However, dealers can prepare their teams with alternative ways to bridge this revenue gap.

Timely communications

It’s vital that dealers use their DMS effectively to maximise profits. Service Advisors must ensure every customer receives regular reminders, with a link to book their car in. Mark Davis, Dealer Principal at Brighton Honda explains that being able to set contact plans and send branded service reminders in Pinewood DMS is essential for his business –

“The customer experience is great with Pinewood DMS. We can send text reminders in a touch of a button from the service department. It’s really brought us into the 21st century with what people now expect with their online experience.”

Increase upsell 

After securing the booking, Service Advisors are presented with a golden opportunity – to upsell more cosmetic repairs, like dents and paintwork. With a system like Pinewood DMS, dealers can create custom checklists and adapt services by brand or vehicle type, helping Technicians to identify and upsell more additional work.

Save time managing multiple teams

Servicing electric vehicles requires working with batteries, so dealers will need to expand or upskill their aftersales teams to include electrical engineers. Inevitably, dealers need a system that handles multiple labour rates – especially if the workshop caters for both hybrid/ electric and petrol/ diesel engines. Many systems on the market are not equipped to handle this, so dealers must weigh up the implications and challenges if their system falls into this category. Without a sufficient DMS, dealers will need to manually calculate the labour rates – which can be inefficient and time consuming.

Planning ahead to maximise productivity

Vehicle retailers must consider the extra safety precautions needed to run an electric vehicle workshop – such as handling high voltage batteries, and accessing specialist tools and equipment. This will involve building separate workstations for EV teams, safely distanced from the petrol/ diesel vehicle bays. The changes will affect the workshop diary, so it’s key to get a DMS that can handle this, to maximise productivity and draw the best possible returns.

For example, Pinewood’s Workshop Planner makes it easy to manage different skillsets and service teams, or schedule repairs based on productive hours for each area – saving hours and boosting efficiency for EV Workshop Controllers.

The future for EV dealers…

With electric vehicle sales only set to increase, dealers need to have the right tools in place to maximise revenue and profits. With close relationships supporting dealers in the leading electric vehicle markets worldwide, Pinewood offers a strong solution for EV retailers.

If vehicle retailers are interested in learning more about Pinewood’s EV offering, visit: www.pinewood.co.uk/contact-us

 

REFERENCES:

  1. Sharpe, T. (2022, April 8). Government proposes that half of all new car sales must be EV by 2028. Retrieved from AM-online: https://www.am-online.com/news/market-insight/2022/04/08/government-proposes-that-half-of-all-new-car-sales-must-be-ev-by-2028
  2. COP26 declaration on accelerating the transition to 100% zero emission cars and vans. (2022, Apr 8). Retrieved from gov.uk: https://www.gov.uk/government/publications/cop26-declaration-zero-emission-cars-and-vans/cop26-declaration-on-accelerating-the-transition-to-100-zero-emission-cars-and-vans
  3. Hill, J. (2022, February 3). Norway’s stunning new EV numbers: 84% of new car sales in January all electric. Retrieved from The Driven: https://thedriven.io/2022/02/03/norways-stunning-new-ev-numbers-84-of-new-car-sales-in-january-all-electric/

Pinewood’s Good Video Guide – Top Tips Included

With the omni-channel experience now more important than ever, dealers must adapt to meet buyers’ evolving needs, or risk sales and service customers going elsewhere. By creating engaging video communications, dealers can drive real results – capturing and converting customers before they even set foot in the dealership.

The Benefits:

  • Build trust with customers – whether sending a personalised video tour for a car they’ve enquired on, or highlighting recommended work to upsell in a friendly VHC video
  • Upsell more VHC work
  • Make listings stand out online
  • Send personalised responses to enquiries, enhancing the customer journey

It doesn’t have to be difficult or expensive to improve the quality of video communications, it doesn’t even require a video specialist. By following a few simple tips, as outlined by the DMS experts at Pinewood, dealers can improve the response rates on their videos.

Pinewood’s Top Video Tips:

Make it personal:

  • Introduce yourself, as though you were meeting to the customer in person.
  • Greet customers by their name, showing them, you’ve taken the time respond personally.
  • Don’t rush, take pauses and speak clearly.
  • Ensure responses are timely – don’t leave an enquiry waiting for days (or longer), or they’ll go elsewhere.

Good lighting:

  • When highlighting damage in a VHC video, use a torch or laser so the customer can clearly see the issue for themselves.
  • If recording indoors, use a lamp to ensure the vehicle you’re recording is easy to see on-screen.
  • Avoid recording in direct sunlight – the video is likely to be affected by distracting shadows, bright spots or reflections.

Speak clearly:

  • Turn down any background music or radio noises, which may distract the attention of the viewer.
  • Avoid touching the microphone on your smartphone or recording device whilst recording.
  • Wait for any loud noises to stop – this may include workshop machinery, transporter vehicles in the background, or even moving ramps.
  • Find a quieter time to capture your videos with minimal distractions – both visual and audible.

Still too noisy?

  • Try Pinewood’s Audio Enhancement tool to reduce background noise – videos sound clearer and distractions are reduced, no editing experience needed.
  • Use visual aids, such as marked masking tape to indicate tyre tread depths.
  • Invest in a Bluetooth microphone for best results.

Use a mini-tripod or gimbal:

  • Capture still, steady footage.
  • Reach all angles.
  • Clips onto any phone.
  • Low cost and effective.

Be engaging:

  • Be conversational – prospects are more likely to listen and engage.
  • Keep it concise, or the customer will lose interest.
  • Highlight the best features – these are the selling points.
  • Finish with a clear call to action.

Try out these video tips today using the built-in video tools in your Pinewood DMS apps.

Pinewood and ASF launch new partnership

A new integration between Pinewood Technologies and ASF (Auto Service Finance), also called Bumper, is now available allowing motorists to pay for work from their Vehicle Health Checks in monthly, interest-free installments. Customers can approve their work and arrange finance online from the comfort of their own home, making vehicle repairs more affordable and attractive.

Every aspect of Pinewood DMS, including accounts, workshop, video, VHC, parts, and CRM, have been brought together to provide a unique level of integration.

ASF Co-Founder, Jack Allman, said “The integration is by far one of the most advanced in the market of its kind, combining VHC, video and finance systems. This is made possible by the unique nature of Pinewood DMS being a complete solution. It provides huge potential for dealers to capture more service work and significantly boost revenue.”

Technicians use Pinewood’s Tech+ App to record any red (urgent) or amber (advisory) work identified on the vehicle. Using video to record a clip of the damage straight from the ramp adds credibility to the inspection. This can be priced and sent to the customer by email or text message.

After looking at the report and watching the video, the customer can approve or reject each item. With ASF integration enabled, they will have an added option to pay in manageable, fee-free, monthly installments, financed by ASF. There’s no need for the customer to even fill in their contact details, it all pulls from the DMS.

The application for finance is sent automatically, returning an immediate response. If accepted, the customer proceeds and the dealer can complete the approved work whilst the car is still on the ramp.

The work is invoiced directly to the dealer’s ASF sales ledger account enabling payments to be quickly allocated.

“Our focus throughout this pandemic has been to help dealerships operate digitally while maintaining a high level of customer satisfaction. Dealerships will benefit from a higher take-up of VHC work and a quick and easy payment process in the DMS”, says Neville Briggs, Managing Director at Pinewood Technologies.

The ASF integration is available now for Pinewood DMS customers.

New Host+ app will help dealers deliver the ultimate sales and service experience

Pinewood Technologies PLC has launched the latest update for their popular showroom app, Host+, with a new look-and-feel and a number of brand new features to enhance the sales and service experience in dealerships running Pinewood DMS.

Firstly, dealers will notice a refreshed stock search in Host+, giving salespeople immediate access to additional vehicle details and documents, including the full image and video gallery for all stock vehicles. Salespeople can display any relevant vehicles to customers directly from their tablet, reducing the time customers are kept waiting in-store.

“It’s key for dealers to continually make improvements to their processes. The decision to buy a car is influenced by a combination of many factors – retail is detail,” explains Neville Briggs, Managing Director at Pinewood Technologies. “If you’re not meeting customer needs – and doing so quickly – customers will research alternatives online while you make them wait. So the offline sales journey must be seamless and provide a better experience than the customer can attain online or elsewhere. Host+ gives you the tools to manage this.”

Salespeople can instantly upload and view documents against a customer record, initiate a test drive and digitally sign the declaration, uploading this directly to the CRM record.

“By streamlining the processes that take place with the customer present, dealers are more likely to make a better impression. E-signatures for test drives and job cards are a great time-saver, removing the need for paperwork and unnecessary scanning”, says Briggs.

The app now features a bespoke ‘desired vehicle’ configurator, prompting salespeople to gain more detailed customer preferences. Salespeople can then identify relevant vehicles that match these, increasing the chance of making a sale.

The new Host+ app also allows salespeople to action individual and shared appointments on-the-go, ensuring all customers are followed-up as soon as possible to drive lead conversion.

The new and improved Host+ update is available for Pinewood DMS users to download on iOS, Android or Windows tablets.

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