Tag: twitter

“Relevance and Timing” to drive business results from Twitter

Dealers need their Twitter activity to be based on “relevance and timing” if they are to use the social media channel to drive business results.

Dealer management software specialist Pinewood says that success will come from carefully matching the content of tweets to customer and business needs, and then by sending them at a time when they are most likely to be read.

Pinewood marketing executive Chris Caines said: “From our contact with dealers, we can see that their use of Twitter is generally increasing and that it appears to be helping in areas such as customer retention.

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