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“Pinewood is taking our business into a new modern era”

Ashley Beecham, Financial Controller at TL Darby explains how Pinewood DMS has impacted business at the Volkswagen dealership:

“We are a Volkswagen dealership located in Burton Upon Trent, with around 70 staff members, providing new, used, service and parts operations. We transitioned to Pinewood DMS in April 2019 and the impact on the business has been phenomenal. The improvement on reporting has helped us to manage the business in a more efficient manner.

The CRM element has given us the opportunity to deliver an improved customer service, and prospect the database with more accuracy enabling bespoke marketing campaigns. The accounts function is now completely straightforward, well-organised and transparent. The system is able to adapt to our changing business needs and reporting desires, and perfect for auditing.

The implementation itself was well planned and supported throughout, plus all of the Pinewood staff involved went above and beyond to deliver a first-class service. With the use of Stock+ we are able to upload documents to stock records and even complete stock checks from mobile phones, and the system keeps on growing and evolving with new features and upgrades added consistently.

Pinewood is taking our business into a new modern era and myself and all at TL Darby would wholly recommend the system.”

To read more of our customers’ testimonials, click here.

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