Home of Pinnacle DMS

Making automotive dealerships more profitable

The comprehensive DMS for all areas of your automotive retail business

Cloud Based

No need for IT infrastructure investment and maintenance.

Feature-Rich

A complete solution with no need for costly additional software.

Intuitive

Easy to use with the highest user adoption rate of any DMS. Helpful support and training.

Integrated

Manufacturer integration provides compliance with dealer standards and processes.

Comprehensive

‘Click and Drill’ to get to the information you need from any business area.

Secure and Reliable

ISO 27001 and 9001 accredited in-house UK development team.

Innovative

Free system updates (forever). New features added every month.

Fast

Streamline your processes and create more time for revenue generation.

A different kind of DMS provider

Unlike traditional Dealer Management Systems, Pinnacle can change shape as the needs of the business change. Our approach is to provide a simple and all-inclusive solution that provides value by being fully integrated without the need for costly, specialist software. Dealerships using Pinnacle DMS are better equipped and so are more competitive within their market.

Helping your dealership be successful

Every element of Pinnacle DMS has been considered against three pillars of success. It is this focus that allows us to present meaningful functionality that measurably helps your business to perform at its maximum. As a business partner we have an invested interest in the success of your business.

Customer Experience

Host+ for Pinnacle

Your customers are as much as a priority to us as they are to you. We design solutions, with the end user in mind, that enhance the experience they receive at every possible touch point with your dealership, both at your premises and online.

Profit Opportunities

Tech+ for Pinnacle

We want to work with long term partners and your success is important to us. Our software is designed to provide as many opportunities to realise profit as possible, so this competitive advantage can support your business long term.

Process Efficiencies

Job Progress

Solutions, by nature, should make work flows quicker, easier, and more accurate. Each release is designed to improve dealership processes to save your dealership time, money, and inaccuracies so you can refocus your attention on business performance.

Call us today on 0121 697 6600

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