Pinewood unveils Stock+ app for managing and selling vehicles

Pinewood has announced the release of their latest multi-platform app, Stock+, helping dealers to sell and manage vehicle stock directly from a mobile device.

“Our latest app helps dealers in three key ways”, says Neville Briggs, Managing Director. “Respond to customers with personalised videos, quickly and efficiently update stock information, and store vehicle and customer documentation for future reference – all straight from your mobile device.”

The app allows salespeople to send personalised videos, providing a better customer experience, which helps convert more enquiries into sales. It also has a built-in video editor, which allows salespeople to add intro and outro clips, for example to adhere to dealer brand guidelines. Furthermore, GDPR options enable compliance with the law.

“Photos and videos of available stock are essential for vehicle sales,” says Briggs. “Stock+ makes it very quick and easy for sales execs to showcase their dealership’s stock, so you never lose an enquiry due to a lack of media content”. Full integration with Pinewood DMS means users can seamlessly update dealer website pages with photos and videos, captured and uploaded straight from a mobile device.

“Apart from multimedia, we’ve made it easy to add used optional extras to the spec listing. Quite often you’ll find only basic spec details listed online, which can be frustrating for customers trying to compare vehicles and ultimately result in them going elsewhere.”

Research by What Car? has indicated that the average buyer plans to test a minimum of two vehicles before making a purchase decision, with almost 50% of buyers claiming they will test more cars than they previously have done. With documents such as vehicle appraisals and registration documents stored in Stock+, test drives and other sales processes are also streamlined.

Available on Android, iOS and Windows mobile devices, Stock+ has been designed specifically for smartphones, and is now available for download for Pinewood DMS users. It joins Tech+, Host+ and Pay+ in Pinewood’s growing suite of mobile apps.

Watch the following clips to discover more about Stock+: