Focused customer experience and maximising data value
Unlike other DMS systems, Pinnacle is designed to place the customer experience first, using the dealer processes to help complete the picture.
As customers become increasingly aware of their power as consumers, dealerships able to offer a high quality personal service supported by a solid CRM (Customer Relationship Management) strategy, will have a significant advantage over their competitors. Additionally, as manufacturers’ Customer Satisfaction Index (CSI) results often directly impact financial performance, it is vital that customer relationship management is at the heart of your dealerships strategy.
Automatically create opportunities from website enquiries and assign to a salesperson | Sales performance reports
A robust sales tool to provide a seamless end-to-end sales journey, with powerful features to manage your lead generation and sales opportunities
Search and offer group level stock with automated vehicle transfer process
Powerful selection and reporting tool allows you to segment your database to build targeted marketing campaigns
Automatically populated aftersales diary | Service reminders | Parts ordered | Outstanding work | CSI follow up
Send SMS messages for VHC, reminders, follow-ups, notifications and manage the responses – visible in contact history