Hear it straight from our customers

We asked some of our Pinewood DMS users to share their thoughts on how our system and business support helps them achieve their business objectives. See their testimonials below:

Martyn Hepple, Group IT Manager

Jennings Motor Group

Martyn Hepple and his team at Jennings Motor Group tell us how Pinewood DMS has helped shape their dealership.

Brands represented: Ford, SEAT, Kia, Mazda & Harley Davidson

Darren Lakin, Aftersales Director

Wessex Garages

“The biggest thing we’ve achieved with Pinewood DMS is that we’ve managed to streamline a lot of our functions. The fact that we can see everything in one place, on one record, whether it’s in the sales, accounts, service or aftersales field, makes everybody’s life that much easier. There’s no more double-keying, it’s just a much more efficient and streamlined process.” www.wessexgarages.com

Brands represented: Nissan, Mazda, Kia, Renault, Fiat, Dacia, Hyundai

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Dominic Threlfall, Managing Director

Pebley Beach

Dominic Threlfall, Managing Director of Pebley Beach, has used Pinewood DMS for over 20 years – benefiting from hundreds of free system updates through the years, providing enhancements such as Hyundai 360 integration. “Pinewood DMS is a one-stop solution. I’d highly recommend it to anybody.” www.pebley.co.uk

Brands represented: Hyundai, Suzuki

Dougal Keith, Managing Director

D.M. Keith Group

“We chose Pinewood after considering 4 other major players in the DMS market including CDK, mainly down to the operational efficiency they provided for the people at the front end of our business. The system has revolutionised our workflows, changing the way we run the business to become more efficient and more effective.” DM Keith Group is the UK’s largest Škoda retailer. www.dmkeith.com

Brands represented: Škoda, Seat

John Cleland, Dealer Principal

Cleland of the Borders

Cleland of the Borders is a well established Volvo and Jaguar business based in Galashiels. A multiple Volvo Dealer of the Year winner, John takes pride in providing a professional approach and continual commitment to customer care. Motorsport fans will recognise him as the 2 time British Touring Car Champion (1989 & 1995).

Brands represented: Volvo

Will Blackshaw, Dealer Principal

Blackshaws Garage

Blackshaws Garage is fast-approaching a century of family-run business in Alnwick, Northumberland. Representing Suzuki and Nissan, 2016 saw the opening of a third site representing Mitsubishi. William, a fourth generation Dealer Principal, aims to offer the highest possible standards of service and to give all customers a really warm and friendly welcome so that any visit to their dealership is an enjoyable, positive experience.

Brands represented: Nissan, Suzuki, Mitsubishi

Paula Kemp, Marketing Manager

Birchwood Group

Representing Ford, ŠKODA, Kia and Mitsubishi in Sussex, Birchwood has been using Pinewood DMS for a number of years to help drive their business forward. They are committed to offering the complete motoring experience with servicing, parts and repair available at all of their car dealerships across Sussex.

Brands represented: Ford, Skoda, Kia, Mitsubishi

Andy Phillips, Dealer Principal

Westdrive Kia

As European Platinum dealer and one of the largest retailers of Kia vehicles in the network, Westdrive Kia sits within the top 3% of KIA dealerships Europe-wide. Serving Essex, DP Andy Phillips explains how Pinewood DMS supports his company’s ambitious growth plans.

Brands represented: Kia

Guy Jenner, General Manager

HWM Aston Martin

Representing Alfa Romeo, Aston Martin and Jeep, HWM are better known for being the world’s longest serving and most experienced, Aston Martin dealer. Pinewood DMS has enabled their business to serve distinctly different audiences across prestige and volume, particularly the different contact plans associated with each client base.

Brands represented: Alfa Romeo, Jeep, Aston Martin

Adam Vickers, Aftersales Manager


With 8 sites covering brands Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia and Kia, Harratts Group is a much loved West Yorkshire dealer group celebrating its Semicentennial year in 2016. Adam Vickers, an Aftersales Manager, explains how easy Pinewood DMS has been to use to help deliver dealership success. www.harratts.co.uk

Brands represented: Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia, Kia

Jamie Matthews, Lotus Sales Manager

Bell & Colvill

Founders Bobby Bell and Martin Colvill have sold cars together from their West Horsley premises for 40 years. Successful amateur racing drivers, they met through a mutual passion for Motorsport, and have carried their enthusiasm through to selling Lotus, Morgan, Subaru and Saab franchises. Their knowledge and passion are undeniable, and explain how Pinewood DMS has helped them in the range of markets and clientele they serve.

Brands represented: Lotus, Morgan, Subaru, Saab

Michael Gates, Service Manager


For over 80 years Dinnages has been providing automotive services to Haywards Heath, Burgess Hill Worthing and most recently Brighton. Representing Ford, Volvo, and Renault, and still operates as a family run business. Michael Gates, a Service Manager, explains how Pinewood DMS helps to support his day to day tasks.

Brands represented: Ford, Volvo, Renault

Ashley Beecham, Financial Controller

TL Darby


“We are a Volkswagen dealership located in Burton Upon Trent, with around 70 staff members. Providing new, used, service and parts operations. We transitioned to Pinewood DMS in April 2019 and the impact on the business has been phenomenal. The improvement on reporting has helped us to manage the business in a more efficient manner. The CRM element has given us the opportunity to deliver an improved customer service, and prospect the database with more accuracy enabling bespoke marketing campaigns. The accounts function is now completely straightforward, well-organised and transparent. The system is able to adapt to our changing business needs and reporting desires, and perfect for auditing. The implementation itself was well planned and supported throughout, all of the Pinewood staff involved went above and beyond to deliver a first-class service. With the use of Stock+ we are able to upload documents to stock records and even complete stock checks from mobile phones, and the system keeps on growing and evolving with new features and upgrades added consistently. Pinewood is taking our business into a new modern era and myself and all at TL Darby would wholly recommend the system.”

Brands represented: Volkswagen

Kris Strang van den Heuvel, Warranty Administrator

Tim Norton Motors


“We are a large Ford retail dealer and have been with Pinewood since 2007. Pinewood DMS has streamlined the operations between Workshop, Sales, Bodyshop & the Service Reception. The system is an integral part of the business and is beneficial in its entirety. Allowing us to carry out the daily functions such as invoicing, parts receipt & booking as efficiently as possible. The DMS contributes to a better workflow, saving time and therefore money. It also allows full accountability, which in turn helps prevent loss between departments. The support portal is an essential source of learning information to compliment the onsite and offsite training that is available. The team are always at the end of the phone or online to provide an instant response and resolution where possible. Tech+ has become an essential tool not only assisting in customer involvement & trust but parts upsell, as well as assisting us in meeting Ford Motor Company’s stringent dealer standards. Pinewood DMS carries out all of our dealership functions and has the scope for a great deal more, it also represents good value for money.”

Brands represented: Ford

Jan Dibden, Financial Director

Penton Motor Group

citroen, DS, Peugeot, Vauxhall logos

“We have been working with Pinewood since 2010. All parts of Pinewood DMS are beneficial to us, especially CRM and the Aftersales Diary. It’s very important that the DMS supports integration with our manufacturers, in particular, the Vauxhall warranty integration is very good. All departments can see information instantly and see when amendments are actioned. Staff engage and learn quickly with the system, it’s menu driven and each step is easy to follow. Pinewood DMS has helped shape our processes in each department, it controls the work flow, ensuring each step is followed to arrive at a sale. One system, linking all departments, holding all vehicle and customer data, with regular system enhancements and system usage reviews…it suits our business needs for a fully integrated DMS, it’s an excellent system with good support, continuing development and integration with manufacturers.”

Brands represented: Citroen, DS, Peugeot, Vauxhall

Alan Bourgein, Managing Director

Maidstone Motor Group

“Pinewood DMS has improved our efficiency significantly. It has proved robust, easy to use and accurate. Having facilities like videos integrated right into the system is a great advantage. We discover new ways of using the system every week, and look forward to many years of payback from our investment in Pinewood DMS.”

Brands represented: Suzuki, Kia

Nick Hughes, Retail Franchise Director

York Ward and Rowlatt

“York, Ward and Rowlatt has a working relationship with Pinewood spanning over 20 years. Having used their CARS system initially and switching to the Pinewood system some 15 years ago, we continue to enjoy a healthy relationship that enables us to continually develop and monitor business performance. We have benefited greatly from ongoing manufacturer system integration thus enabling redeployment of human resource and where appropriate cost savings. The reporting suite is extensive and provides the management team with the right information to maximise performance.”

Brands represented: Vauxhall

Glen Turner, Managing Director

Turners Motor Group

“Turners Hyundai have used Pinewood DMS since 2012 and have a strong relationship with Pinewood Technologies. The increasing expectations of customers and the opportunities presented require accurate information. Pinewood DMS is adaptive enough to allow for ever-changing conditions. We use automated reporting to constantly keep in touch. Furthermore, Pinewood DMS is always being developed, keeping Turners on top.”

Brands represented: Hyundai

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