Hear it straight from our customers
We asked some of our Pinnacle users to share their thoughts on how our system and business support helps them achieve their business objectives. See their testimonials below:
Darren Lakin, Aftersales Director
“The biggest thing we’ve achieved with Pinewood DMS is that we’ve managed to streamline a lot of our functions. The fact that we can see everything in one place, on one record, whether it’s in the sales, accounts, service or aftersales field, makes everybody’s life that much easier. There’s no more double-keying, it’s just a much more efficient and streamlined process.”
Brands represented: Nissan, Mazda, Kia, Renault, Fiat, Dacia, Hyundai
Dominic Threlfall, Managing Director
Dominic Threlfall, Managing Director of Pebley Beach, has used Pinewood DMS for over 20 years – benefiting from hundreds of free system updates through the years, providing enhancements such as Hyundai 360 integration. “Pinewood DMS is a one-stop solution. I’d highly recommend it to anybody.”
Brands represented: Hyundai, Suzuki
Dougal Keith, Managing Director
D.M. Keith Group
“We chose Pinewood after considering 4 other major players in the DMS market including CDK, mainly down to the operational efficiency they provided for the people at the front end of our business. The system has revolutionised our workflows, changing the way we run the business to become more efficient and more effective.” DM Keith Group is the UK’s largest Škoda retailer.
Brands represented: Škoda, Seat
John Cleland, Dealer Principal
Cleland of the Borders
Cleland of the Borders is a well established Volvo and Jaguar business based in Galashiels. A multiple Volvo Dealer of the Year winner, John takes pride in providing a professional approach and continual commitment to customer care. Motorsport fans will recognise him as the 2 time British Touring Car Champion (1989 & 1995).
Brands represented: Volvo
Will Blackshaw, Dealer Principal
Blackshaws Garage is fast-approaching a century of family-run business in Alnwick, Northumberland. Representing Suzuki and Nissan, 2016 saw the opening of a third site representing Mitsubishi. William, a fourth generation Dealer Principal, aims to offer the highest possible standards of service and to give all customers a really warm and friendly welcome so that any visit to their dealership is an enjoyable, positive experience.
Brands represented: Nissan, Suzuki, Mitsubishi
Paula Kemp, Marketing Manager
Representing Ford, ŠKODA and Kia in Sussex, Birchwood has been using Pinnacle for a number of years to help drive their business forward. They are committed to offering the complete motoring experience with servicing, parts and repair available at all of their car dealerships across Sussex.
Brands represented: Ford, Skoda, Kia
Andy Phillips, Dealer Principal
As European Platinum dealer and one of the largest retailers of Kia vehicles in the network, Westdrive Kia sits within the top 3% of KIA dealerships Europe-wide. Serving Essex, DP Andy Phillips explains how Pinnacle supports his company’s ambitious growth plans.
Brands represented: Kia
Guy Jenner, General Manager
HWM Aston Martin
Representing Alfa Romeo, Jeep and Chevrolet, HWM are better known for being the world’s longest serving and most experienced, Aston Martin dealer. Pinnacle has enabled their business to serve distinctly different audiences across prestige and volume, particularly the different contact plans associated with each client base.
Brands represented: Alfa Romeo, Jeep, Aston Martin, Chevrolet
Adam Vickers, Aftersales Manager
With 8 sites covering brands Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia and Kia, Harratts Group is a much loved West Yorkshire dealer group celebrating its Semicentennial year in 2016. Adam Vickers, an Aftersales Manager, explains how easy Pinnacle has been to use to help deliver dealership success.
Brands represented: Honda, Renault, Volvo, Mitsubishi, Nissan, Dacia, Kia
Jamie Matthews, Lotus Sales Manager
Bell & Colvill
Founders Bobby Bell and Martin Colvill have sold cars together from their West Horsley premises for 40 years. Successful amateur racing drivers, they met through a mutual passion for Motorsport, and have carried their enthusiasm through to selling Lotus, Morgan, Subaru and Saab franchises. Their knowledge and passion are undeniable, and explain how Pinnacle has helped them in the range of markets and clientele they serve.
Brands represented: Lotus, Morgan, Subaru, Saab
Michael Gates, Service Manager
For over 80 years Dinnages has been providing automotive services to Haywards Heath, Burgess Hill Worthing and most recently Brighton. Representing Ford, Volvo, and Renault, and still operates as a family run business. Michael Gates, a Service Manager, explains how Pinnacle helps to support his day to day tasks.
Brands represented: Ford, Volvo, Renault
Russell Grimmett, Group IT Manager
Hylton Motor Group
“Working with Pinewood for our DMS, Pinnacle, has always been a pleasure, they constantly keep on top of updates and patching, and are always around via the support portal or the phone to solve any queries, if and when we have them. They are also constantly moving forward with dealer needs and integrations and have the whole package for what is needed in todays world of the motor trade.”
Brands represented: Dacia, Renault, Nissan, Peugeot, Alfa Romeo, Suzuki, Citroën, Fiat
Alan Bourgein, Managing Director
Maidstone Motor Group
“Pinnacle has improved our efficiency significantly. It has proved robust, easy to use and accurate. Having facilities like videos integrated right into the system is a great advantage. We discover new ways of using the system every week, and look forward to many years of payback from our investment in Pinnacle.”
Brands represented: Suzuki, Kia
Nick Hughes, Retail Franchise Director
York Ward and Rowlatt
“York, Ward and Rowlatt has a working relationship with Pinewood spanning over 20 years. Having used their CARS system initially and switching to the Pinnacle system some 15 years ago, we continue to enjoy a healthy relationship that enables us to continually develop and monitor business performance. We have benefitted greatly from ongoing manufacturer system integration thus enabling redeployment of human resource and where appropriate cost savings. The reporting suite is extensive and provides the management team with the right information to maximise performance.”
Brands represented: Vauxhall
Glen Turner, Managing Director
Turners Motor Group
“Turners Hyundai have used Pinnacle DMS since 2012 and have a strong relationship with Pinewood Technologies. The increasing expectations of customers and the opportunities presented require accurate information. Pinnacle is adaptive enough to allow for ever-changing conditions. We use automated reporting to constantly keep in touch. Furthermore, Pinnacle is always being developed, keeping Turners on top.”
Brands represented: Hyundai