Hear it straight from our customers

We asked some of our Pinewood DMS users to share their thoughts on how our system and business support helps them achieve their business objectives. See their testimonials below:

Will Blackshaw recommends Pinewood DMS - Blackshaws

Will Blackshaw, Managing Director


Blackshaws manufacturer logos

Will Webb, Service Manager

Green4 Stourbridge Mazda

Green 4 manufacturer logos

Paula Kemp, Marketing Manager

Birchwood Group

Mark Lambird, Managing Director

Eastbourne Motoring Centre

Darren Lakin, Aftersales Director

Wessex Garages

car logos
Hear how Porsche Wilmslow benefits from using Pinewood DMS

Jason Shenton, Dealer Principal

Porsche Centre Wilmslow

Porsche Centre Wilmslow - Manufacturer logos

John Cleland, Dealer Principal

Cleland of the Borders

Dominic Threlfall, Managing Director

Pebley Beach

Dougal Keith, Managing Director

D.M. Keith Group

Guy Jenner, General Manager

HWM Aston Martin

Andy Phillips, Dealer Principal

Westdrive Kia

Jamie Matthews, Lotus Sales Manager

Bell & Colvill

Michael Gates, Service Manager


Adam Vickers, Aftersales Manager


Nasser Mohammed, Group Finance Director and Company Secretary

Eastern Western Motor Group

Eastern Western Motor Group

“We have worked very closely with Pinewood for over 20 years to support and enhance the development of their recently certified BMW and MINI system.

With almost 40 trading entities across Scotland, it is imperative we have a DMS which easily connects our businesses and staff, giving scope to scale as well as real-time visibility. The system gives complete transparency of every site, both horizontally and vertically with instant access to live data in just a few clicks. We have seen and experienced substantial benefits, including always being on the most up-to-date technology platform at no extra cost – which has helped us to compete at the forefront of our sector.

Pinewood’s BMW/MINI system has been core in maximising our productivity – enabling us to automatically share data with BMW GB as a manufacturer, in complying with their standards, allowing us to streamline our processes. Undoubtedly, their certification will bring flexibility to more dealers in the network, being the only all-in-one, integrated system.”

Brands represented: Mercedes-Benz, BMW, Mini, Volkswagen, Lexus, Nissan, Toyota, Honda, Mazda, Smart

Alison France, Finance Director

Green 4 Motor Company

“We found the transition back to Pinewood easy from start to finish! We had an excellent project manager who kept us informed along the way, so we were fully prepared for our go live date. This went extremely well with the help of Pinewood and their excellent team. The Pinewood team were diligent and professional. When onsite they respected our rules, due to the COVID pandemic and the need for extra care and attention at all of our sites to protect our workforce and our visitors. Our staff enjoyed using eLearning and found it most useful, reminding us of how good Pinewood is. The end-of-module tests certainly created a buzz around the dealership with colleagues challenging each other. Using Pinewood will ensure that our staff are accessing a modern up-to-date DMS and it means we can give our customers the optimum buying experience, using new technology when they enter our showroom. We are very happy with the move back!”

Brands represented: Mazda and Suzuki

Ashley Beecham, Financial Controller

TL Darby


“We are a Volkswagen dealership located in Burton Upon Trent, with around 70 staff members. Providing new, used, service and parts operations. We transitioned to Pinewood DMS in April 2019 and the impact on the business has been phenomenal. The improvement on reporting has helped us to manage the business in a more efficient manner. The CRM element has given us the opportunity to deliver an improved customer service, and prospect the database with more accuracy enabling bespoke marketing campaigns. The accounts function is now completely straightforward, well-organised and transparent. The system is able to adapt to our changing business needs and reporting desires, and perfect for auditing. The implementation itself was well planned and supported throughout, all of the Pinewood staff involved went above and beyond to deliver a first-class service. With the use of Stock+ we are able to upload documents to stock records and even complete stock checks from mobile phones, and the system keeps on growing and evolving with new features and upgrades added consistently. Pinewood is taking our business into a new modern era and myself and all at TL Darby would wholly recommend the system.”

Brands represented: Volkswagen

Kris Strang van den Heuvel, Warranty Administrator

Tim Norton Motors


“We are a large Ford retail dealer and have been with Pinewood since 2007. Pinewood DMS has streamlined the operations between Workshop, Sales, Bodyshop & the Service Reception. The system is an integral part of the business and is beneficial in its entirety. Allowing us to carry out the daily functions such as invoicing, parts receipt & booking as efficiently as possible. The DMS contributes to a better workflow, saving time and therefore money. It also allows full accountability, which in turn helps prevent loss between departments. The support portal is an essential source of learning information to compliment the onsite and offsite training that is available. The team are always at the end of the phone or online to provide an instant response and resolution where possible. Tech+ has become an essential tool not only assisting in customer involvement & trust but parts upsell, as well as assisting us in meeting Ford Motor Company’s stringent dealer standards. Pinewood DMS carries out all of our dealership functions and has the scope for a great deal more, it also represents good value for money.”

Brands represented: Ford

Jan Dibden, Financial Director

Penton Motor Group

citroen, DS, Peugeot, Vauxhall logos

“We have been working with Pinewood since 2010. All parts of Pinewood DMS are beneficial to us, especially CRM and the Aftersales Diary. It’s very important that the DMS supports integration with our manufacturers, in particular, the Vauxhall warranty integration is very good. All departments can see information instantly and see when amendments are actioned. Staff engage and learn quickly with the system, it’s menu driven and each step is easy to follow. Pinewood DMS has helped shape our processes in each department, it controls the work flow, ensuring each step is followed to arrive at a sale. One system, linking all departments, holding all vehicle and customer data, with regular system enhancements and system usage reviews…it suits our business needs for a fully integrated DMS, it’s an excellent system with good support, continuing development and integration with manufacturers.”

Brands represented: Citroen, DS, Peugeot, Vauxhall

Alan Bourgein, Managing Director

Maidstone Motor Group

“Pinewood DMS has improved our efficiency significantly. It has proved robust, easy to use and accurate. Having facilities like videos integrated right into the system is a great advantage. We discover new ways of using the system every week, and look forward to many years of payback from our investment in Pinewood DMS.”

Brands represented: Suzuki, Kia

Nick Hughes, Retail Franchise Director

York Ward and Rowlatt

“York, Ward and Rowlatt has a working relationship with Pinewood spanning over 20 years. Having used their CARS system initially and switching to the Pinewood system some 15 years ago, we continue to enjoy a healthy relationship that enables us to continually develop and monitor business performance. We have benefited greatly from ongoing manufacturer system integration thus enabling redeployment of human resource and where appropriate cost savings. The reporting suite is extensive and provides the management team with the right information to maximise performance.”

Brands represented: Vauxhall

Glen Turner, Managing Director

Turners Motor Group

“Turners Hyundai have used Pinewood DMS since 2012 and have a strong relationship with Pinewood Technologies. The increasing expectations of customers and the opportunities presented require accurate information. Pinewood DMS is adaptive enough to allow for ever-changing conditions. We use automated reporting to constantly keep in touch. Furthermore, Pinewood DMS is always being developed, keeping Turners on top.”

Brands represented: Hyundai

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