Pinewood Technologies Newsroom

Take payments up-front in your service department

Take prepayments from your customers with our latest workshop update. Secure a deposit at any stage, using as a means of payment when the final invoice is produced.

Benefits for your workshop:

  • Take incremental payments for work spanning long periods
  • Streamline the process by removing the need for payment at collection
  • Use as part-payment for invoices
  • Seamlessly take deposits in Pay+ (Pinnacle’s card payment facility)

Pinewood: the UK’s only DMS provider with a fully integrated card payment solution

Pinewood is the only DMS provider in the UK market to offer a fully integrated card payment facility, Pay+.

Dealers can accept card payments securely and flexibly, with the assurance of a fully PCI-DSS P2PE accredited solution.

Pay+ highlights:

  • Seamlessly integrated into Pinewood’s DMS
  • Convenient multiplatform app
  • Supports wireless PEDs (PIN Entry Devices)
  • Securely take card payments
  • Available with all major UK acquirers

D.M. Keith Group celebrate six months with Pinewood

D.M. Keith Group, the UK’s largest ŠKODA retailer, are sharing their experience with Pinewood’s Pinnacle DMS. A few months after the implementation, Dougal Keith, Managing Director, reflects on the successful implementation and the benefits his business has seen.

After considering a number of DMS providers, they narrowed it down to two. “It was between Pinewood and CDK and it was really the operational efficiency from the people at the front end of the business that made us choose Pinewood over CDK.” Keith explains. “Pinnacle touches everything that we do and really what we were looking for in the DMS was exactly that, one system that replaces lots of different systems that we had. That was fundamental in the decision making process for us. The system is all-encompassing and is drawing lots of benefits for every area of the business.” In particular, Keith praised Tech+ app for workshop technicians, saying; “It has quite frankly revolutionised what we do in there.”

Changing DMS involved moving 150 users from seven sites across the UK. “The level of support we received during that really difficult implementation period was really, really substantial. We had two trainers on all of our sites, and that made a fundamental difference to the quality of the implementation.” says Keith.

“So fundamentally, the question is, ‘would I recommend the Pinewood system?’ I would say a wholehearted ‘yes’ and I would give you three reasons for doing that. It’s a very efficient system, it’s very easy to learn and implement and it has driven cost out of the business. There’s a small number of systems that you can look at out there, the main overarching thing for me is the ease of use for the people using it day to day. That’s the key reason that we chose Pinewood, and that’s why I recommend you consider it as your DMS provider.”

New shared diary view: Allowing sales teams to increase the effectiveness of their follow ups

Pinnacle’s latest new feature provides enhanced visibility of the contact diary. Salespeople can now be allocated into teams so their planned activities can be viewed in a combined diary. Any members of a team can access and action contacts from the shared diary.

Sales leaders can be associated to more than one team, allowing access to multiple team diaries once ‘CRM Teams’ is enabled.

Enable ‘CRM Teams’ to benefit from:

  • Timely follow-ups – All members of a team can view and action contacts, rather than depending on one member of the team. This reduces the chance of missing appointments and opportunities and helps the team focus on delivering customer expectations.
  • Absences no longer hinder customer response time – If salespeople are absent, their contacts can still be completed by colleagues in the sales team.

Pinewood enhances aftersales checklists in Pinnacle DMS

Pinewood Technologies PLC have released their latest aftersales feature, now available to all Pinnacle DMS users.

Dealers can now create a variety of custom checklists for aftersales processes, to streamline operations and move closer towards a paperless process. This is in contrast to other systems that may restrict dealers to using a single generic checklist.

“With new features added every few weeks, we continue a 15-year tradition of providing free updates for our customers”, says Neville Briggs, UK Managing Director. “This update provides a practical and incredibly flexible solution for many types of checks and is another example of our commitment to continuous innovation.”

Multiple checklists are useful for different vehicle types (cars, motorcycles, trucks and trailers), technical checks (VHCs, manufacturer service checklists) and vehicle preparation (PDIs, manufacturer approved-used, dealer’s own used checklist etc.). These can all be used on the move on Pinnacle’s Tech+ and Host+ apps to maximise convenience and efficiency, with no need for printing, handwriting and scanning.

“Apart from more obvious uses, such as multi-brand dealers using specific manufacturer checklists for servicing, it’s also possible to link checklists to templates,” Briggs explains. “It’s possible to get creative, as these are totally custom checklists. For example, you could have a lighting checklist within a template for emergency service vehicles, or a cranes checklist within a construction vehicles template. Trying to achieve this with a single generic checklist would be cumbersome at best.”

All of this gives technicians a way to do a thorough job – and with consistency. “Dealer profitability is at the heart of everything we do,” says Briggs. “By managing checklist content for different types of checks, technicians can generate upsell opportunities to boost revenue.”

Hyundai approves Pinnacle DMS for retail network

Pinnacle DMS by Pinewood is now an approved DMS for Hyundai retailers. Already used by a significant share of UK Hyundai dealerships, Pinnacle offers the best integration with Hyundai’s ‘360 Workshop Automation’ available on the market today.

“You can’t understate the time it saves”, says Dominic Threlfall, Managing Director of Pebley Beach Motors, commenting on the efficiencies the integrations bring to the aftersales process.

“We’re proud to be the system of choice for many Hyundai dealers”, says Neville Briggs, Managing Director at Pinewood Technologies PLC. “We’re continuing to work with Hyundai and other manufacturers to provide ever closer integration and we’re really pleased to be able to offer the most comprehensive ‘360 Workshop Automation’ of any DMS in the UK market.”

Hyundai dealers have praised Pinewood for their dedication to improving the aftersales experience, such as e-VHC extract with a direct link to Hyundai’s ACE portal, providing breakdowns of service work conducted. Other integrations have included the workshop service history feed; providing a complete picture of customer interactions directly from Hyundai, and menu pricing; minimising data-entry time by drawing menu options directly from Hyundai’s systems.

“Pinnacle is a comprehensive system. It has an extensive feature-list and doesn’t require additional software or the associated costs,” says Briggs. “We believe in delivering features and efficiencies to dealers as well as value for money. For example, video, online VHC and showroom capabilities are all built-in, with handy Tech+ and Host+ apps for use on mobile devices. Increasing dealer profitability and giving customers the modern and seamless retail experience they expect, is something we take very seriously.”

Hyundai retailers should contact Pinewood Technologies PLC for more information.

Volkswagen Group announce Pinewood as a Strategic Vendor

Pinewood have welcomed Volkswagen Group’s announcement of a strategic partnership allowing Retailers to choose the Pinnacle DMS.

Building upon a 25-year relationship, VWG retailers will soon enjoy all the benefits of new DMS interfaces and integration with Pinnacle, enabled by our two-weekly software updates and continuous development approach.

These enhancements will extend our current integration across the brands, building on the proven parts, warranty and vehicle sales interfaces and mobile service reception solution.

The first developments will be available from quarter two this year, complementing the unique features of Pinnacle that support your business and offer significant IT cost savings.

Pinewood Grows into the EU

Pinewood Technologies highly regarded dealer management software Pinnacle is now winning new friends across the EU having established a firm footprint in the Netherlands and Ireland and is finalising expansion into Finland, moves that echo its successful market entry into South Africa in 2006.

In October 2016, the business launched its first pilot operation in the Netherlands, working hand-in-hand with local business partner Grayhams ( and BAS Trucks, the largest used truck dealer in Europe. Three months later, Pinnacle was successfully rolled out across the franchise dealer group as the next phased expansion step in line with the business’ vision to be a major player in the Dutch dealer market.

This followed the implementation of Pinnacle in a multi-franchise dealer group in Ireland during 2016, which is generating significant interest from dealers keen to learn about the competitive advantages of the system.
Having grown significantly in the UK over recent years, the Pinewood team recognises that its success in the UK has not just been about its capabilities as a software developer and the breadth of its flexible, web-enabled software, but also about its capacity to create a strong cultural fit with dealers. In a new market, establishing the right partner to support distribution and help develop the necessary local capabilities; cultural, financial and regulatory, pertinent to that market is seen as essential.

Commenting on the business’ expansion a Pinewood spokesperson noted; “We are delighted by the early success of our launch into the Netherlands. In entering the country, the business is working with local experts on a joint basis. It is a move that echoes Pinewood’s co-operative ethos. We have great people and technology operating at the leading edge of our industry, but the business’ No.1 strength is a capacity to work with dealers and business where there is a shared trajectory and vision.”

With market entry into the Finnish market on the horizon, again Pinewood will be working with a local partner, confirming a passion for this approach:

“As we move further into Europe, our growth will be all about establishing strong partnerships alongside our technology and agility to tailor it to local needs. In terms of impact and growth, we have reason to be very confident!” concluded the spokesperson.

Introducing Expense Control to help identify excess costs

New feature now available in Pinnacle designed to help identify excess costs and improve profitability

Expense Control enables a deep analysis and cross examining of all postings, building upon the limited analysis that a typical range of nominal codes can provide. In order to achieve this, all costs are assigned to cost groups at the point of entering into Pinnacle. These cost groups, such as Vehicles, Travel, Advertising or Entertaining can include trackable items such as fuel, servicing, repairs or particular individuals, for example. As an example, fuel charges processed through the Purchase Ledger could be recorded against both a vehicle and its driver so that each of these could be analysed separately.
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Improve customer response times to videos by using two-way SMS

Time-dependent tasks, such as approving identified work following a VHC, can be carried out sooner reducing time wasted in the Workshop.

Sending a SMS to a customer may get more attention than an email. Pinnacle now allows Dealers to send VHC & Sales videos via SMS and email, speeding up responses to time-dependent tasks such as identified work approvals from Workshop VHCs.
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